Prepare for Apple’s reintroduction to the Mobile Ad World
In typical Apple behavior, they have been sitting back and letting the world (read: other companies) do their R&D for them and it is the smartest move they continue to make. They’ve shown this with their hardware products and will soon prove this to be true with new mobile ad products.
What impresses me most with Apple is not their focus on design, their revitalization in the last decade or their existing dominance. It is their calculated patience.
It is no secret that Apple is rarely first to market. However, it’s important to note that they are not simply sitting back resting on the laurels of their existing successful businesses (iPhone, iPad, Macs, etc).
Time and time again, Apple enters a market roughly 3-5 years into the given market’s maturity.
They buy their courtside ticket and scout their competition, who inevitably light the clear path to the basket.
Certainly we can
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